‘Her breast fell out while performing her duties.’ Artist Olena Kravets got into a scandal due to an underwear advertisement

A scandal erupted online over a lingerie advertisement featuring former actress of the “Kvartal 95” studio, Olena Kravets.

The actress, on behalf of military combat medic Yulia Mala, also known as “Piranha,” is seen on promotional billboards for the “One for One” initiative, discussing the issues with uncomfortable underwear allegedly hindering her from performing combat tasks on the front lines.

“There were moments when the underwear didn’t hold, and while performing my duties, my breast would just fall out. Olena Kravets speaks for the military woman with the call sign ‘Piranha’,” reads the advertising poster.

The “One for One” initiative, which launched the ad, aims to provide quality lingerie sets for female defenders and highlight the importance of comfortable underwear for women on the front lines. However, social media users began accusing the brand brabrabra and Kravets of inappropriate creativity and exploiting the military theme for publicity.

It later turned out that “Piranha” had not given her permission for the advertisement.

“I’m waiting for your explanations. Why are you using me for promotion? And when did I give you the right to speak on my behalf?” the military woman wrote on Instagram.

“Your ad with Kravets is the lowest of the low: ‘speaks for the military woman ‘Piranha’… but ‘Piranha’ isn’t worthy of being in the photo?”; ‘It’s unclear what connection Olena Kravets has to the military. You could have just as well placed Koshevoy or another participant of the ’95 Club,'” users supported Mala.