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January 24, 2024Rostislav Karandeev, the Acting Head of the Ministry of Culture, has allowed for a change in the telethon format or the addition of new TV channels. He believes that Ukrainians want more real-time information, news and analysis, particularly regarding the situation on the front lines.
“The telethon demonstrated its effectiveness at the beginning of the full-scale invasion. While we can talk about the need to improve some processes in the information sphere, including the telethon, analyzing public demand, we see directions that require modernization,” said Karandeev.
Earlier reports indicated a decline in Ukrainians’ trust in the telethon. The New York Times even labeled the telethon as a government mouthpiece rather than an objective source of information. The majority of Ukrainians seek information from social media and alternative sources, as trust in state-controlled media has practically eroded.