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Social media users are actively discussing a TikTok video that compares prices of popular items at the ATB supermarket in 2021 and 2025.
According to the video, the cost of many products has increased two to three times over the past four years.
Here are some examples from the video:
-
Jacobs coffee:
2021 – €0.95 (₴39.90)
2025 – €3.57 (₴149.90) on sale, €5.12 (₴214.90) regular price -
Canned mackerel:
2021 – €0.98 (₴41.20)
2025 – €2.25 (₴94.40) -
“Smetankovyi” cheese by Komo:
2021 – €0.80 (₴33.50)
2025 – €1.93 (₴80.90) -
Sheridan’s liqueur:
2021 – €10.35 (₴434.50)
2025 – €20.83 (₴875) -
“Ferma” butter (400g, 73% fat):
2021 – €1.66 (₴69.90)
2025 – €5.62 (₴235.90) -
Corona beer (bottle):
2021 – €0.52 (₴21.90)
2025 – €1.70 (₴71.50) -
“Kashtan” ice cream:
2021 – €0.24 (₴9.90)
2025 – €0.86 (₴35.90) -
De Luxe pasta (pack):
2021 – €0.55 (₴23.30)
2025 – €1.27 (₴53.50) -
Diapers:
2021 – €4.16 (₴174.90)
2025 – €7.38 (₴309.90) on sale, €8.93 (₴374.90) regular price
Users pointed out that all prices in the 2021 catalog were shown with discounts, while in the 2025 comparison, some products are listed with promotional prices and others without, making the comparison uneven.
“We compared ATB prices in 2021 and 2025—and nearly fainted! What do you think? Did your salary grow as much as prices did? Who remembers how cheap things used to be?” the video creators asked their audience.
In the comments, many Ukrainians complain that their income levels have remained the same, and they link the steep price increases to the ongoing war and current government policies.
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